Our Selling Process

The decision to sell your home can be an exciting and daunting task. Developing a plan and preparing your home to sell are keys to a successful sale. Choosing the right Realtor to market, negotiate and sell your home is an important first step. Chad Wildern’s 10+ years of experience in the Greater Grand Rapids market enables him to effectively and efficiently sell your home quickly for the best market price. Chad will create a customized marketing strategy with an extensive online presence to maximize exposure. This allows potential buyer’s to easily find your property, whether they are out of state or live just around the corner.

Prepare Your Home For Selling

Creating a great first impression for potential buyers is the key to a successful sale. Buyers begin judging your home from the moment they see it, and unless they are looking for a fixer upper, they prefer a well-maintained, clean, and clutter free home. Here are some useful tips to start preparing your home:

Tips:

Declutter your home, move all unnecessary items and furniture into storage
Deep clean your homes interior and exterior
Pack away personal items such as pictures
Make any repairs that would deter a potential buyer
Maintain the landscape and yard
Have the carpet cleaned
Remove any odors from pets

Staging Your Home For Selling

The goal in preparing your home to sell is to make it attractive to the largest amount of potential buyers. Staging is a proven method that will improve a properties appeal by transforming it into a welcoming and attractive home that will give potential buyers the best first impression. The use of effective furniture placement and decorating will help a home feel warm and welcoming. Our staging partner can assist you with transforming your home to show its best.

Tips For Showing Your Home

Being absent will allow buyers to feel comfortable in touring your home
Remove any pets from your home during showings
Keep your home clean and ready to show while the home is on the market
Maintain the landscape and yard
During Winter months, make sure the driveway and sidewalk is shoveled and salted
Turn on all lighting in the home
Turn on the fireplace
Open all window treatments to allow as much light as possible in the home

Pricing Your Home

When selling your home in today’s competitive market, pricing your home correctly is a critical step to insure a successful sale. Chad Wildern will thoroughly evaluate your home and the current market conditions to determine the best market price. A well-priced home often generates competing offers and drives up the final sale price. Fill out the Home Valuation form and Chad will get to work on determining the best market price for your home. Many factors go into your home valuation report:

Current Market Conditions

Your Home's Condition

Comparable Home Sales

Current Home Inventory

Marketing Your Home

An important step in the successful sale of your home is an effective marketing strategy. Chad Wildern’s proven marketing strategy will attract well qualified, serious buyers to your home. According to a recent survey released by the National Association of Realtors, 92% of homebuyers use the Internet in some manner to view properties before their purchase. While the internet is the preferred choice for many home buyers, Chad utilizes a customized broad spectrum marketing plan to showcase your homes unique features.

Professional Photography of your home

Virtual Tour of your home

Pre-marketing your home to potential buyers in your area

Placing your home on the MLS (Multiple Listing Service)

Uploading your listing to Real Estate websites; Realtor.com, Zillow.com Trulia.com, GRAR.com

Custom printed brochures and postcards

Showing Your Home

Now that we have implemented our proven marketing strategy and your home is listed at the best market price, bring on the showings! All of our showings are scheduled through our automated online program, ShowingTime. This program also allows Realtors that show your home to leave feedback. This feedback is helpful in fine tuning the appearance of your home to potential buyers as well as current pricing. Due to the low home inventory in our current market, be prepared for several showings a week, once your home hits the market.

Accepting An Offer

Once offers start to come in on your home, Chad Wildern will guide you through the negotiating process. His expertise in negotiating will help ensure that you are given the opportunity to accept the best possible offer for your home. Here are a few aspects that will be evaluated:

Purchase price

Time Frame

Seller Concessions

Market Conditions

Buyer Financing

Home Sale Closing

You have an accepted offer on your home! Now What? Chad Wildern will guide you through every step of the closing process. Once the terms of the home purchase have been agreed upon and final signatures have been completed, the buyer will make a Good Faith Deposit. This will be held by the buyer’s broker in an escrow account and applied towards the purchase price at closing. Chad will coordinate all of the steps in the closing process: